Or, there could be new keywords ranking high because of recent pop culture news in your industry. A keyword like “shorts” will perform better in the summer than winter, for example. Keyword tracking allows you to observe trends–like seasonal changes.If an ad or organic search isn’t doing too well, you can repurpose funds and resources to a more valuable keyword. Validate your keyword targeting efforts–are they really working? Analyzing data like click-through rates will tell you how successful your keyword implementation was.Here’s a brief list highlighting key benefits: Tracking your keywords is important for many reasons that go beyond increasing sales. So, the company should continue monitoring and optimizing their relevant web pages for this keyword because a drop in rankings at their level could mean losing millions in sales annually. It’s safe to assume Best Buy enjoys a significant amount of search traffic and sales from “headphones” alone. One of the many products you sell is headphones and, because you put blood, sweat, and tears into your SEO, you happen to rank #1 on search results for the keyword “headphones.” Very nice.ĥ5.2% of consumer clicks go to the top three organic search results. Why keeping up with keyword ranks is important Some rank tracking metrics include clickthrough rates, position distribution, and impressions to help you properly assess SEO performance. Keyword tracking (or position tracking) is monitoring (through a rank tracker tool or Google Search Console) how your web pages rank in Google's search results for your most important keywords.
#BEST SEO RANK TRACKER HOW TO#
This 6-minute read will introduce you to keyword rank tracking–why it’s essential, and how to track your keyword positions through an SEO reporting tool like SEO Scout. Luckily, the best SEO reporting tools feature a keyword rank tracker that arms you with critical information that can save your web pages from the depths of page 13 on search results. You must be able to track the long-term performance of keywords. But, how do you know if it’s working? How can you really tell if the 13 times you mentioned “best mountain bikes” did anything to match search queries? Look at you, prioritizing SEO as any smart business would. So, you’ve done the keyword research, and you’ve weaved all the right buzz words into your written content.
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